5 SEO Tweaks That Bring Patients to Your Door

By Jessica Frech Knowles (CEO of Sivvy) November 3, 2025

Why SEO Still Matters in 2025


Even with social media and ads, search remains the most trusted way patients find care. The right tweaks can mean the difference between a full calendar and an empty inbox.


Optimize Your Homepage Title and Meta


Your homepage title should include your specialty and location (e.g., “Acupuncture in Millcreek, UT | Dr. Jane Doe”). Meta descriptions should be under 160 characters and end with a clear action.


Add Patient-Centered Keywords


Instead of stuffing medical jargon, write how your patients speak. Example: “neck pain relief” instead of “cervical spine alignment.”


Create Pages for Each Service


Each service deserves its own page. Not only does this help patients understand your expertise, it gives search engines more context.


Get Local Citations and Reviews


Consistency is key—make sure your contact info matches everywhere. Encourage patients to leave honest reviews on Google.


Interlink to Build Authority


Connect related posts and pages to keep readers exploring and boost SEO performance.


[Read: How to Grow a Holistic Practice in 2025]

[Read: How to Build Trust Before Patients Even Call]

Websites that book more patients.

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