How Design Impacts Patient Conversion

By Jessica Frech Knowles (CEO of Sivvy) November 3, 2025

Why Design Is More Than Aesthetic


Design is psychology. Every layout choice influences how patients feel about your brand and whether they decide to book.


The First 5 Seconds Matter


Visitors decide whether to stay or leave within seconds. Use a strong headline, clear call-to-action, and visible contact options.


Visual Hierarchy Builds Confidence


Make important elements like “Book Now” buttons prominent. Guide the eye with spacing and color contrast.


Use Authentic Imagery


People trust faces more than logos. Use images that show connection, not perfection.


[Read: How to Build Trust Before Patients Even Call]


Keep It Fast and Mobile-Friendly


Slow load times and cluttered pages drive drop-offs. Optimize your site for speed and mobile use.


[Read: The 5 Automations Every Provider Needs]

Websites that book more patients.

SHARE THIS

Latest Posts

Person typing on laptop, holding mug, near potted plant on a wooden desk bathed in sunlight.
By Jessica Frech Knowles (CEO of Sivvy) November 3, 2025
Automate your wellness business with these 5 simple workflows that save hours every week.
Doctor consulting with a mother and child on a sofa, looking at paperwork.
By Jessica Frech Knowles (CEO of Sivvy) November 3, 2025
Learn how to design your online presence to build trust with patients before the first call.
Medical exam room with treatment table, stool, folding screen, botanical art, and teal walls.
By Jessica Frech Knowles (CEO of Sivvy) November 3, 2025
Discover 5 simple SEO changes that help patients find and book your holistic practice online.
Woman in glasses and blazer works on a laptop at a desk, hand on chin, brick wall background.
By Jessica Frech Knowles (CEO at Sivvy) November 3, 2025
Learn how to grow your holistic practice in 2025 with smart systems, patient trust, and sustainable marketing.