How Design Impacts Patient Conversion
By Jessica Frech Knowles (CEO of Sivvy) • November 3, 2025

Why Design Is More Than Aesthetic
Design is psychology. Every layout choice influences how patients feel about your brand and whether they decide to book.
The First 5 Seconds Matter
Visitors decide whether to stay or leave within seconds. Use a strong headline, clear call-to-action, and visible contact options.
Visual Hierarchy Builds Confidence
Make important elements like “Book Now” buttons prominent. Guide the eye with spacing and color contrast.
Use Authentic Imagery
People trust faces more than logos. Use images that show connection, not perfection.
[Read: How to Build Trust Before Patients Even Call]
Keep It Fast and Mobile-Friendly
Slow load times and cluttered pages drive drop-offs. Optimize your site for speed and mobile use.




